HOTITLE x PopSquare AI-enabled Pop-up Marketplace Collaboration @HKUST

【Fashion & Shopping Innovation】

Innovation is an essential ingredient in every industry. In comparison, for example, the electronic and technology industries, the fashion accessories industry is considered a much more traditional industry. Nevertheless, HOTITLE is strive to implement innovation and creativity into the design and manufacturing processes, resulting with innovative products such as the unique, first and one-of-its-kind interchangeable cufflinks.

^ HOTITLE Speed Racer interchangeable cufflinks

In terms of consumer behaviour, online shopping has quickly become a consumers' purchasing trend in the recent decade due to the convenience it offers. PopSquare, as an innovative company, has introduced an O2O AI-enabled pop-up marketplace and products experience platform, offering consumers the perks and convenience of online shopping and at the same time providing consumers the chance to experience, get a touch and feel of the products prior to purchasing. 

The ongoing collaboration between HOTITLE and PopSquare at the Hong Kong University of Science and Technology displays innovative products and shopping experience, in hopes of initiating creativity and innovation to the staff, students and visitors.

-

創新是各行各業的重要元素，相對於科技或電子產品等行業，時裝配飾算是較為傳統的行業。雖然如此，HOTITLE仍致力於傳統行業中發揮創意，當中的Interchangeable cufflinks的創新設計更是獨一無二、突破傳統。

在消費模式方面，由於近年網上購物帶來的方便，已成為消費新趨勢，PopSquare敢於創新，推出人工智能流動購物車，顧客除了可享受網上購物帶來的方便和自在外，同時亦能親身感受產品實物的質素，可說是兩全其美。

現在HOTITLE聯同PopSquare正在香港科技大學為各師弟師妹及校友門展示創新產品和消費體驗，希望藉此亦能啟發大家在各自領域中的創意。